Module I
Have a mindset shift and get fired up to sell
In the first steps on your course journey, we are going to work through how to get fired up to sell with a Mindset shift and by eliminating barriers.
We are going to dive into the ‘SWOT’ exercise, so you get a clear picture of the areas that you need to work on to shift you into a positive mindset and get yourself Match Fit to sell.
The final video in the Module will take us through the key barriers and how we work on changing our thinking to eliminate them.
⦿ A Hello from me and an overview of Module 1.
⦿ Time for some Honest thinking as you carry out a personnel SWOT analysis.
⦿ Download the Key Words to help with your thinking.
⦿ A Deep Dive into eliminating the barriers.
Module II
Getting organised and overcoming barriers
Module 2 concentrates on the critical areas of getting you organized and overcoming the barriers that are stopping you from getting your diary full of appointments with The Chefs on your prospect list.
We give you a Tool [ENF] that if fully implemented will become the central nervous system of your working life.
The final video will take us through the key barriers and how we overcome them with proven techniques and Massive Action.
⦿ ENF Overview.
⦿ ENF – a step by step guide on how to use.
⦿ ENF Planner Download – Customise your own version.
⦿ How to get your diary full of appointments by overcoming the demons.
Module III
Etiquette and protocol of a successful meeting
A real focus on preparing for and conducting a successful meeting that leaves the Chef with a very professional impression of you.
We take you through the conversation technique that allows you to get to the root cause of a problem that the Chef has, allowing you to come up with the solution to the problem.
A final call to Action and a recap on the key areas of focus so far and your own scorecard to judge your progress.
⦿ Etiquette of a successful meeting.
⦿ Meeting Download – Key points to focus on.
⦿ 5 Why’s – How to shape the conversation to find out a problem that the Chef has that you can solve.
⦿ 5 Why’s Download – Customise your own conversation.
⦿ Call to Action.
⦿ Key Areas checklist scorecard – Download.
⦿ Meeting notes template.
Module IV
How to close the account
We are now down to the sharp end of the process as we look to close the Account.
We focus on the key element that all departments must be all aligned around a common goal and making sure that all bases are covered.
The critical factors of Pricing and Margin and my philosophy.
⦿ How to close the Account.
⦿ Internal preparation checklist for the first order.
⦿ Margin Analysis an overview.
⦿ Margin Analysis download – customize your own version
Module V
After the account is won
Here are the steps I will be walking you through
⦿ Setting S.M.A.R.T Goals. The Key Principles of S.M.A.R.T
⦿ Action Plan to achieve your Goals. Core & New Accounts Goal Plan – Overview
⦿ Action Plan to achieve your Goals. Core & New Accounts Goal Plan (Excel Spreadsheet)– Blank version for you to create your own plan.
⦿ Action Plan to achieve your Goals. New Sales Results Tracker – Overview
⦿ Action Plan to achieve your Goals.
⦿ New Sales Results Tracker (Excel Spreadsheet). Blank version for you to enter your results and track your success.
⦿ Final Key Areas checklist scorecard.
⦿ Final Video: Expanding and Developing. Enhancing and Adding Value.
By the end of this course you will
have:
⦿ A Positive Mindset and will be fired up to sell by a mindset shift and through an honest look at yourself.
⦿ An Organisation Tool and overcome the key barriers through implementing the tool and following the proven techniques.
⦿ A complete focus on preparing for and conducting a successful meeting by implementing the key points and shaping the conversation.
⦿ The process of how to close the account and align the whole business around a common goal through preparation and a pricing and margin philosophy.
⦿ The principles of S.M.A.R.T goals, would have created a Sales/Action plan and expanded the account through proven tools and a focus on adding value.
Introducing your Masterclass host Jayne Rose:
I am an experienced sales professional with 29 years in the catering industry supplying the hospitality industry.
As Sales Director I delivered strategic growth to over £55M annual sales into Restaurants, Hotels and Food Service.
Selling to Chefs is in my blood.
As you can imagine I have been through all the challenges that you face but did not have the opportunity to find the answers and methodologies from someone who had overcome and succeeded with proven techniques and delivered results.
Through this course I now want to pass on my knowledge and passion so that I can share the lessons that I have learned to overcome the barriers that may be holding back your performance.
I would be so excited if you decided to sign up for this course so that I can join you on your journey.
“La sante du Chef”.
The Opinion of Industry Experts
Nick Vadis FIH
Culinary Director
Compass Group UK
“Jayne's attention to detail on customer service and delivery has always been the very best of all the suppliers I have dealt with over the last decade in role as the culinary director for compass group UK & Ireland. Her can-do attitude and customer-centric approach is a breath of fresh air.
Approachable, knowledgeable and a great solution finder, she was an asset to us as a business and the wider culinary reach when I was the national team coach for the England culinary team.”
Jeremy Ford
Director of Food
CH&CO
"I have known Jayne for over 20 years, and in that time found her to be a pleasure to do business with , she always demonstrates very high levels of customer service and professionalism and nothing is ever too much for her’'
Malachi O’Gallagher
Group Executive Chef
London & Melbourne
"Jayne and her team have been invaluable to my kitchen over the years. When things are going wrong the help that Jayne provides can be the difference between success and disaster. This is down to the level of customer service that comes with a well trained and professional company, one that managed to keep this personal feeling as it grew to a huge business.
The level of service, the feeling that we could ask for anything and if it was possible then we knew the answer would be yes, these are all part of why we worked together for many years. For me it was not just about the product, it was the feeling that we were all working together and were invested in each other’s success that made such a strong relationship”.
David Cavalier
Michelin Star
Chef Director
"I have known Jayne since 1995 when she made an appointment to see myself and Gary Hollihead when we were chef patrons at L’escargot in London.
In all that time Jayne has supplied me with quality products, I have never been disappointed her knowledge is unprecedented, she has always been at hand when on the odd occasion things have never quite gone to plan even delivering the products herself if needed.
Jayne is a person you can talk through what you need for menus giving advice on the various price options and differing product availability and if needed sending in samples to test.
I would have no hesitation in recommending Jayne”.
Special introductory offer
Course price £700 discounted by 30% to £490 for a one-time payment
or 5 Monthly payments of £110
Plus Exclusive One-To-One Coaching discounted by 30% from £250 to £175
or 5 Monthly payments of £40
You get five weekly (after each module) 15 Minute one to one Zoom coaching session with Jayne
These coaching sessions are proven to enhance your application and overall success
“Your Life is only as good as your mindset”
Individual Course with one-to-one Coaching session with Jayne One-Time Payment
£665
Course and Coaching Price Discounted
Register NowIndividual course with one-to-one Coaching sessions with Jayne 5 Monthly Payments
£150
Course and Coaching Price Discounted
Register Now